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Social Media Tips for the Beauty Industry in 2014

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The Beauty and the Social: Making a Statement in Social Media

Following the long path of the beauty industry and its online adventure in the past 10 years, it is safe to assume that Digital Marketing has become an important if not crucial part of promoting beauty products, services and companies worldwide. In 2011, an article in DailyMail UK stated that cosmetics alone reached a sales value of USD$1 billion in TV and on the Internet between 2006 and 2011. Just 3 years later, and we see how almost anything related to the Beauty industry can generate profit and a significant return on investment through the help of Digital Marketing, especially Social Media Marketing. Let’s step into the world of the Beauty and the Social and see how you can make a statement in Social Media in 2014.

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Advantages of Digital Marketing

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Digital Marketing has proven to be the best choice for online marketing, less expensive and results-driven strategy.

 

What Is Digital Marketing

An extended Digital Marketing incorporates, unique and advanced web 2.0 strategies that increase grow of any business in several digital channels, including email, mobile, social sharing and other environments. The goal is to create great content and connections between brands and customers, to increase awareness, as well as to reach new customers and a certain point of ROI value.

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The Future of Mobile Responsive Web Design

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As mobile devices became indispensable, there is no surprise that our lives have gone mobile. 66% of worldwide mobile users access the Internet on a daily basis, with more than 94% using mobiles for local search. Almost 35% shop online using mobile devices, while mobile search and social networking are transforming consumer behaviour as we speak: a direction which cannot be followed without mobile responsive web design.

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6 Easy Steps for a Successful Social Media Strategy

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For any brand Social Media is the easiest and most reliable way of communicating with its customers; therefore before launching your Social Media Marketing Strategy it is vital to fully understand the benefits of each platform, as well as the goal you want to achieve.

Here are a few points to consider when planning a successful social media strategy:

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Why Every Social Media Platform Matters

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Facebook is the most used social media platform in the world and has recently hit one billion active users. It offers great opportunities to connect a brand with its audience „any place, any time, anywhere”, therefore, it is natural to have a presence on there. On the other hand, Twitter teaches us all an important lesson: communication can be done in less than 140 characters. What better way can be there for a brand to send the most basic, yet important information to its followers?

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