The Beauty and the Social: Making a Statement in Social Media
Following the long path of the beauty industry and its online adventure in the past 10 years, it is safe to assume that Digital Marketing has become an important if not crucial part of promoting beauty products, services and companies worldwide. In 2011, an article in DailyMail UK stated that cosmetics alone reached a sales value of USD$1 billion in TV and on the Internet between 2006 and 2011. Just 3 years later, and we see how almost anything related to the Beauty industry can generate profit and a significant return on investment through the help of Digital Marketing, especially Social Media Marketing. Let’s step into the world of the Beauty and the Social and see how you can make a statement in Social Media in 2014.