For any brand Social Media is the easiest and most reliable way of communicating with its customers; therefore before launching your Social Media Marketing Strategy it is vital to fully understand the benefits of each platform, as well as the goal you want to achieve.
Here are a few points to consider when planning a successful social media strategy:
Think about your business and your goal. This can be to increase brand awareness, promote products or launch new services, increase sales leads and phone calls from new clients or even promote personal interest and political/religious views. This is the very first step and an important element in determining further success of your Social Media Marketing Strategy.
Think about your target and audience. In this step you should clearly build your customer profile and understand how they think and behave. Use images to visualise and create a specific persona. You need to look at their demographic characteristics as well as their buying behaviours, so you don’t waste time and money on someone who is not interested in your product. Create a few customer profiles that for you create the right content at the right time and place.
3. Social Media Platforms
Each social media platform has its unique way of connecting brands with fans. Do your research and find out what different social networks are used for. Register on the most popular channels, including the well-known Facebook, Twitter, Google+, Pinterest, YouTube, LinkedIn and Instagram. It seems that nowadays nearly everyone is on Facebook and Twitter so it’s a natural choice for any brand to be on there.
Creating great content is a skill and sometimes it’s easier to work with experts or a professional copywriter. However, if you think you want to face this challenge, here is where you think about your goal, target and social network. Great content tell a story, therefore do not be afraid to be personal. This way you will achieve a higher engagement rate, with more likes and shares. Think again about your goal.
Always listen to your followers. The big fail is when you ignore your followers and don’t respond to their posts and messages, which are your potential sales leads. Don’t be afraid to take on a negative comment as ignoring it can have an even worse effect.
Every company with a serious approach analyses their results to see whether their campaigns are successful. Whenever we use social media we leave our footprint so make sure you check your Google Analytics regularly or sign up to a different online tool to manage and measure your interactions. With such data you can make sure your future moves work better for you.
Digital marketing consultant for MW Creative Solutions, web designer and social media expert; all-round marketer with over 10 years of hands-on experience in various sales and marketing roles.